About us

SÈDAURE is an athleisure brand created by Ivie Paris,  a woman with a deep passion for movement, wellness, and everyday style. Born from the need for clothing that transitions effortlessly from workouts to daily routines, SÈDAURE blends performance with comfort and confidence.

Whether you’re headed to the gym, a pilates class, or running errands, SÈDAURE was designed to move with you — wherever life takes you.

The idea began in 2023, and after two years of testing fabrics, refining silhouettes, and perfecting every detail, SÈDAURE officially launched in 2025. More than just apparel, it's a brand built on inclusivity, created to represent women of all shapes, sizes, and colors.

SÈDAURE stands for feeling seen, supported, and strong in every setting.

Where active meets everyday. Athleisure, redefined